The initiative, called “What About the Boys?” and promoted by Primestars, is one way to end gender-based violence. It involves the education of the best men from the current high school students.

Established 13 years ago, Primestars is an educational organization that uses Ster Kinekor Leisure Centers for educational activities. In cinemas, students in grades 8-12 are shown an educational film about the role students can play to avoid gender-based violence. In African states, a short film was shown to help cause a change in consciousness in boys predisposed to harming peers.

Brand South Africa’s partnership with Primestars complements the brand’s core Play Your Part Program. It helps to improve the security of the lives of women and the younger generation, the formation of a society in which the rights of everyone are protected equally well.

Brief information about Brand South Africa

The official agency of South Africa specializes in marketing. He is entrusted with strengthening the reputation of South Africa, increasing the country’s competitiveness on a global scale, and developing patriotic feelings among South Africans.

Important details about “Play Your Part”

The nationwide program is designed to encourage residents to take an active civic stand on any issue in order to accelerate the emergence of positive changes in their lives.

At the same time, the “Play your role” program is focused on attracting everyone to the creative process, regardless of age, wealth, social status. Religious organizations and schools, commercial and scientific structures, and governments are also actively involved. After all, everyone, having invested personal time or finances, goods or labor, inevitably brings a better future closer.